What you'll be working through
Most business owners spend hours on logo colours and almost no time on type. Yet the font pairing in a proposal or the line spacing in an email signature shapes how professional a company feels before anyone reads a single word.
What poor type choices cost you
A mismatched font in a pitch deck signals inconsistency. A wall of 10pt text in a report makes readers skim past the parts that matter most. These are not aesthetic problems — they affect whether your communication lands.
Hierarchy is the core skill
Business typography is largely about hierarchy: guiding a reader from headline to subhead to body copy without them noticing the structure. When hierarchy breaks down, attention breaks down with it.
Specific things covered
- Choosing typefaces for documents, presentations, and digital channels
- Setting readable body text — size, leading, measure
- Pairing two fonts without visual conflict
- Using weight and spacing instead of colour to create emphasis
Brigitte Falconer, brand consultant — Good type in a client proposal is like a clean meeting room. Nobody notices it, but everyone feels it.
The course draws on real examples from invoices, pitch decks, reports, and email templates — the formats most business professionals actually produce.
Program structure
What the program covers .
-
Session 1 — Reading type like a designer: anatomy, classification, what makes a font feel formal or casual
-
Session 2 — Hierarchy in business documents: heading levels, contrast, spacing systems
-
Session 3 — Font pairing for non-designers: rules, common mistakes, safe combinations
-
Session 4 — Applying type to your own materials: live feedback on participant documents